CORPORATE PR, MEDIA RELATIONS & TRADE BASED COMMUNICATIONS CLIENTS
Marinelli PR offers industry leading automotive aftermarket, motorsport and general industry media communications and public relations services. All of our clients are (or soon will be) market leaders in their field. Our detailed and specialised services are crafted to meet each of our clients' specific objectives.
Marinelli PR has also successfully represented and managed media and customer communications services for several Australian and international manufacturers at global exhibitions and trade shows on several occasions including the world's largest - Automechanika (Germany) and AAPEX / SEMA (USA) on a regular basis. Our automotive, motorsport and general industry media specialisation, vast experience in automotive aftermarket industry products, identities and specialist media, coupled with sports based marketing expertise makes this niche company perfectly suited for highly specialised communications or marketing support service requirements.
Marinelli PR currently provides media management / corporate and product based public relations services, customer communications services and marketing support services to the following market leading companies.
Hella Australia manufactures and markets the world's leading brand of automotive, marine and mining industry lighting products. A global leader in automotive lighting - Hella is also a supplier of choice to the world's leading car manufacturers - such is this company's complete focus on total product quality and investment in constant research and development. Marinelli PR provides aftermarket industry and consumer media communications services to Hella Australia, which includes the introduction of exciting new automotive, mining, marine and general lighting innovations. Hella Australia is also the Mining Industry Global Centre for Excellence for the company, one of six in the world for this privately owned and globally immense company. Marinelli PR recently handled all communications services for the successful launch of Behr Hella Service in Australia, part of a major global joint venture which heralds a new chapter in Hella's history, where the company expands its leadership in automotive lighting and electronics systems, to becoming one of the world's leading suppliers in automotive thermal management and climate control products. Marinelli PR has worked with Hella Australia as its exclusive supplier of media and customer communications services since 2000.
Tenneco is the parent company of Australia's market leading replacement shock absorber and exhaust system brands, Monroe Shock Absorbers and Walker / Lukey Exhaust Systems. From perfecting the first self-oiled, single-barreled tyre pump in the USA back in 1918, the Monroe Auto Equipment Company developed what they called a shock eliminator to make cars more comfortable and easier to control in the 1920's. Within 25 years, the Monroe-Matic, the first double action shock absorber, was the best known shock absorber in the world, used by most American car makers through the 1950s. From that point on the Monroe shock absorber range has been synonymous with enhancing road safety and comfort through optimum control and tyre grip. Today, parent company Tenneco is one of the world's largest automotive component manufacturers and marketers, with brands such as Walker and Lukey Performance joining Monroe as leading Original Equipment and Aftermarket suppliers of choice in Australia and across the world. Marinelli PR provides Tenneco with marketing support along with trade customer and end / user focused communications services.
of the world's largest Automotive, Indusrial and Aerospace component designers
and manufacturers, Marinelli PR represents Schaeffler Group Automotive
Aftermarket in Australia and New Zealand for all trade curstomer and media
communications services. With its leading three brands LuK (Cluches and
Drive Train System components), INA (Belts, Tensioners, pulley systems
and bearings systems) and FAG (advanced automotive, rail and aerospace
bearing systems) the Schaeffler Group enjoys being a quality Original
Equipment supplier to just about every vehicle manufacturer in the world,
including Australia's Holden, Ford and Toyota manufacturing operations.
The company is embarking on a major development of their already impressive
aftermarket business in Australia and throughout the Asia Pacific region.
Marinelli PR is providing a detailed media communications and marketing consultancy service to the Schaeffler
Group that includes detailed analysis of local aftermarket trends and
forecasts for future business growth, while developing and actioning a
communications plan that ensures that the Australian aftermarket deals
directly with the absolute number one global supplier of clutch systems,
drive train and chassis components and bearings systems, rather than from
those who claim to be!
Burson Auto Parts is one of Australia's leading trade suppliers of quality automotive parts that include the world's best known and trusted brands. The Australian success story of Burson Auto Parts started in 1971, when company founders Garry Johnson and Ray Burgoine started selling parts to the trade from Garry's home garage. From those humble begginings the company this year achieved the milestone of 100 stores across the country and is continuing to grow, using the same philosophy of providing premium quality products and unparalleled customer service. Marinelli PR provides all media and general communications services to Burson Auto Parts as the next chapters of this true blue success story are written.
DAYCO (Mark IV Automotive Group)
Dayco is the world's largest Original Equipment supplier of timing belts to European vehicle manufacturers, with an unrivalled aftermarket range of timing and fan belts, tensioner kits and other engine related components to suit all cars driven on Australian roads. Dayco's premier quality is reflected in the warranty offered for each aftermarket timing belt kit, which is identical to the specific local or imported vehicle manufacturer's recommended replacement intervals. Dayco represents premium quality from manufacturing plants located all over the world. Visit Dayco on line to be able to instantly view the vast range of engine belt and timing kit products (over 300 part numbers covering more than 3,000 applications!) to suit any and every vehicle within seconds. Dayco prides itself on innovation, introducing several new products to the Australian automotive aftermarket over the past 30 years which have since become dominant market leaders. The Dayco success story continues today and Marinelli PR ensures that the world knows about it!
Capricorn is a member based organisation proudly operating by cooperative principles to primarily support businesses in the automotive industry. Capricorn assists members to better manage their businesses by saving time and money. From the sourcing of parts to a wide range of services including motor vehicle and equipment finance, dedicated travel services and business protection. Operating on cooperative principles means that Capricorn members are the owners too. Capricon also provides member training and educational workships along with regular social and networking events. Marinelli PR provides editorial services for the monthly Capricorn member magazine, Ignition, which given the massive Capricorn membership base, is one of the highest read automotive trade publications in the country.
The calibre of these companies speaks volumes for the quality of service that can be expected from Marinelli PR. Many smaller companies also use our communications, marketing, promotional, advertising and general media services on a regular basis. The contracting of an external media and customer communications specialist can present excellent value particularly when the service is inclusive and completely accountable in terms of media exposure tracking and meeting challenging key performance indicators.
To best summarise the quality of service that you can expect from Marinelli PR, here are two testimonials from two of Australia's largest automotive product manufacturers. (Many more available upon request).
"We lacked structure and co-ordination in our customer and public relations activities before we contracted Marinelli PR. We are delighted with the high level of service, complete attention to detail, and wide contacts and direct target customer media exposure that this company has delivered to Hella Australia to date." Hella Australia
"Your company's expertise and commitment of near enough not being good enough is what made the production of our export engine brochure a pleasure in comparison to many previous projects that we have undertaken." Holden Engine Operations.
"We used Marinelli PR some eleven years ago and enjoyed press coverage that was unparalleled in our industry. Then after taking our PR in house and then through changes of management working with other PR companies, we came back to Marinelli PR in 2010 and it was like we had never left. We are back as a leader in our media coverage and our trade and end-user customer facing marketing projects have ramped up greatly, largely due to the efforts of Marinelli PR. Tenneco Australia
To find out about how our experience and enthusiasm makes the difference please contact us soon. We look forward to providing you with the most specialised, professional and cost effective and directly quantifiable business, media or consumer targetted communications and marketing strategies .
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